The best dentist ads showcase your work while inspiring potential patients to book their next appointment. It’s no small feat — people are exposed to thousands of ads per day. Whether it’s a funny video, a catchy tune, or a creative offer, the most effective dental ads will resonate with your audience and motivate them to act. But remember to test your ads before you invest too much money in them — repeated exposure to the same ad can lead to “ad fatigue,” decreasing the likelihood that they’ll convert. So be sure to test different ideas and keep on refining your approach. With the right strategy and tactics, your dental marketing will continue to grow like a beautiful smile.

Luckily, dentists have plenty of tools at their disposal to make that happen. From using humor to showcasing before-and-after photos, there’s no shortage of creative ways to promote your practice and bring in new clients.

If your dental practice isn’t already taking advantage of the power of Facebook, it should be. With over 2.7 billion active users, the social media platform is an effective way to reach your audience. And with tools like location targeting, you can focus your ads to locals who are most likely in need of a new smile.

You can also use Facebook ads to highlight unique services and benefits that aren’t available elsewhere. This could include an ad that lets prospective clients know they can receive a free second opinion, or one that highlights your COVID-19 response. This will give you an edge over competitors that may not be as prepared to respond quickly and effectively in the face of a public health emergency.

Aside from showcasing the quality of your work, the most effective dentist ads convey an emotional message that speaks to the heart of your target audience. Whether it’s evoking the frustration of a toothache or the joy of a bright white smile, a well-crafted ad will help potential patients imagine what their lives would look like without your services. Rather than talking about drills and fillings, focus on how your practice can transform your patients’ smiles to boost their confidence and quality of life.

Once you’ve drawn in prospective patients, be sure to follow up with them and reinforce the value of your services. This can be as simple as a quick call to schedule an appointment, or as in-depth as a loyalty program that offers rewards for repeat visits.

Finally, don’t forget about the power of TV advertising. This can be a great way to reach out to new audiences that don’t have the time or Internet access to research their options online. It can also serve as a reminder to current patients who might not have seen your online or digital ads.